EXCELLENT | FCT EVALUATION 2023/2024
Welcome to the
Business Research Unit
Welcome to the
Business Research Unit
BRU-Iscte team members are constantly striving for excellence in research, contributing to the attractiveness and quality of our doctoral programmes as well as engaging with society in order to develop solutions for specific societal and corporate challenges.
EXCELLENT | FCT EVALUATION 2023/2024
Welcome
to the
Business
Research
Unit
BRU-Iscte team members are constantly striving for excellence in research, contributing to the attractiveness and quality of our doctoral programmes as well as engaging with society in order to develop solutions for specific societal and corporate challenges.
Excellent
FCT Evaluation
2023/2024
Latest News
Upcoming Events
Vaz-Patto, C. M., Ferreira, F. A., Govindan, K., & Ferreira, N. C. (2024). Rethinking urban quality of life: Unveiling causality links using cognitive mapping, neutrosophic logic and DEMATEL.
In this article, the researchers explored the concept of quality of life (QoL). This is an issue of increasing importance due to various global changes driven by human population density, growth, crises, and pandemics. As more people choose to live in urban areas, the need for accurate assessments of city quality of life becomes essential to ensure practical measures that benefit the well-being of both present and future generations. Evaluating QoL, however, poses significant challenges due to its subjective and complex nature. To address these challenges, the researchers developed a multicriteria model to assist decision-makers in evaluating urban QoL. The model uses three methods. First, it applies cognitive mapping to represent how the experts understand a situation by visualising how different factors are connected. Second, the model uses a neutrosophic logic to assign a number to the expert’s opinions about the certainty of each factor. This is a type of flexible assessment that considers uncertainty, unlike traditional logic that deals with “true” or “false”. Lastly, the DEMATEL technique is applied by combining the uncertain values into a single value for each factor, allowing them to by prioritized. Overall, the model provides a comprehensive and practical way for decision makers to evaluate and improve the quality of life in urban areas. The article concludes with a discussion on the practical implications, advantages, and limitations of this proposed model
Rather, R. A., Hollebeek, L. D., Loureiro, S. M. C., Khan, I., & Hasan, R. (2024). Exploring Tourists’ Virtual Reality-Based Brand Engagement: A Uses-and-Gratifications Perspective.
This article focuses on how tourists connect to tourism-related brands through virtual reality (VR). The researchers identified this as being a type of experience that grew significantly but remained understudied. In the article, the researchers explore tourists’ identification with brands offering VR experiences, and the way this connection fosters a desire to co-create with these brands and maintain loyalty to them. The study confirms this assumption and shows that tourists who are more comfortable with technology are more likely to want to create things with and be loyal to brands with VR experiences. Overall, this research offers valuable insights for both tourism literature and tourism businesses.
Prof. Minye (Michael) Tang
Fulbright Scholar 2023
As a Fulbright Scholar visiting BRU-Iscte from the U.S, I had a wonderful and productive experience in the summer of 2023. Through formal research seminars and informal sharing sessions, I built working connections with several faculty members and graduate students on a wide range of topics related to financial and sustainability reporting. I also learned a great deal about the history, culture, as well as the economic, social and education system in Portugal. I thank Iscte and Fulbright, as well as my home institution Florida International University for making such a memorable and enriching learning experience possible for me.
Donald Truxillo
Visiting Researcher 2023 and Fullbright Scholar 2027
June of 2023 was my third visit to Iscte, including an earlier Fulbright grant in 2017. As always, Iscte feels like a second home, with warm and welcoming colleagues in a stimulating environment. This time I visited as part of my sabbatical, working with Aristides Ferreira on an ongoing project related to perceptions of aging at work. I also met with Inês Sousa and Susana Schmitz to discuss our interests in aging at work and our new COST network, LeverAge. And I caught up with old friends and colleagues from over the years. As always, Iscte provides an exceptionally warm and productive research environment for visitors.
Govindraj Dempo
Doctor of Management (DBA)
I am extremely honored to have been chosen for the exclusive DBA programme, the only one of its kind in Portugal and the entire OECD markets. Unlike other more theoretical PhD programmes, the DBA programme is distinguished by its practical focus, which I believe is one of its key advantages. In my opinion, the DBA programme exemplifies exceptional quality, both in terms of course content and the esteemed faculty. At BRU-Iscte, DBA candidates receive the support of a team of experienced scholars who are always available to provide valuable research guidance. I wholeheartedly recommend the DBA (Doctor of Business Administration) Programme at Iscte to individuals with professional experience in corporate entities.
Former Student
PhD in Management
I am extremely honored to have been chosen for the exclusive DBA programme, the only one of its kind in Portugal and the entire OECD markets. Unlike other more theoretical PhD programmes, the DBA programme is distinguished by its practical focus, which I believe is one of its key advantages. In my opinion, the DBA programme exemplifies exceptional quality, both in terms of course content and the esteemed faculty. At BRU-Iscte, DBA candidates receive the support of a team of experienced scholars who are always available to provide valuable research guidance. I wholeheartedly recommend the DBA (Doctor of Business Administration) Programme at Iscte to individuals with professional experience in corporate entities.
