Research Seminar BRU-Iscte – Luís Miguel Clemente Casinhas
Auditorium Mario MurteiraSpeaker: Luís Miguel Clemente Casinhas from Iscte- Instituto Universitário de Lisboa and Business Research Unit (BRU-Iscte) Title:From Rags to Riches? Using Su
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Research Seminar BRU-Iscte – Nuno Ricardo Fialho Sanches Borges dos Santos
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Research Seminar BRU-Iscte – Filipa Pinto
Auditorium Paquete de OliveiraSpeaker: Filipa Pinto from Iscte - Instituto Universitário de Lisboa Title: Brand authenticity: growing relevance within the marketing field
