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Research Seminar BRU-Iscte – Filipa Pinto

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Research Seminar BRU-Iscte – Filipa Pinto

March 23, 2023 @ 4:00 pm — 6:15 pm

Speaker: Filipa Pinto from Iscte – Instituto Universitário de Lisboa

Title: Brand authenticity: growing relevance within the marketing field

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