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Thesis Defense – Pedro Miguel de Oliveira – PhD in Management

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Thesis Defense – Pedro Miguel de Oliveira – PhD in Management

January 12 @ 2:30 pm — 5:30 pm

Student: Pedro Miguel de Oliveira

Thesis Title:From Mind to Market – Understanding the Influence of Intelligent Virtual Assistants on Advertising Value and Acceptance from a Neurophysiological Perspective

Supervisor: João Guerreiro

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