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Speaker: Daniela Langaro – Title: Negative WoM in social media – when individual complaints hit the public opinion
Speaker: Enrique Bigné – Title: How VR can help marketers in the new normality?
Speaker: José Manuel Veríssimo – Title: FsQCA vs Logistic regression: A tale of two method
Iscte – University Institute of Lisbon
Building 4 (CVTT), 1st Floor, Room 124
Avenida das Forças Armadas, 40
1649-026 Lisboa