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Research Seminar BRU-Iscte- Daniela Langaro, Enrique Bigné and José Manuel Veríssimo

Home/Research Seminar BRU-Iscte- Daniela Langaro, Enrique Bigné and José Manuel Veríssimo
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Research Seminar BRU-Iscte- Daniela Langaro, Enrique Bigné and José Manuel Veríssimo

November 24, 2021 @ 3:30 pm — 6:30 pm

Speaker: Daniela Langaro – Title: Negative WoM in social media – when individual complaints hit the public opinion

Speaker: Enrique Bigné – Title: How VR can help marketers in the new normality?

Speaker: José Manuel Veríssimo – Title: FsQCA vs Logistic regression: A tale of two method

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