The 6th International AR VR Conference: Immersive Tech and the Future of Smart Citieswas held totally virtually.

The Organizing Committee includes the researchers Sandra Loureiro (Host Chair), João Guerreiro (Industry Programme Chair) and Ricardo Bilro (PhD Programme Chair) from the Accounting, Marketing & Management Group at BRU-Iscte.

Bringing academic and practitioners together to discuss hot topics on VR and AR connected to marketing, retailing, tourism, sport, healthcare, smart cities, architecture, media, and education.

We had speakers from industry, such as: Siemens, Portuguese start-ups, BBC, PwC, Barts Health NHS Trust, Immerse UK, HTC Vive, ESL .

Academic speakers also jointed us from: Metropolitan Manchester University, University of Cambridge, UniBW Munich, Technological University Dublin, Villanova University USA, De Montfort University, and University of Leeds.

We look forward to an amazing 7th edition of this conference, in-person, at Iscte-Instituto Universitário de Lisboa next year.

Prepare to submit your papers!

Note: The 7th AR VR Conference will be held face-to-face on 30 June-2 July 2021 at Iscte-Instituto Universitário deLisboa in Lisbon (provisional date)