The 1st Annual Meeting of the Global XR Management Community was held on June 4-6, at the INSEAD Middle East Campus in Abu Dhabi (United Arab Emirates), provided a forum for academics using Extended Reality (XR) technologies in teaching and research from around the world.
INSEAD, the business school for the world, hosted the 1st Annual Meeting of the Global XR Management Community with the support of the Abu Dhabi Department of Education and Knowledge (ADEK).
BRU-Iscte researcher from the Marketing group, Sandra Loureiro participated in this event as guest speaker with the presentation ” XR in marketing: new research and educational perspectives”.
The conference was aimed at increasing teaching and research in extended reality environments.
