Thesis Defense – PhD Management
Title Experiential Marketing: Bridging the Gap Between Value Creation to Customers and Value Capture by Firms Candidate João António Paixão Entrar na reun
Title Experiential Marketing: Bridging the Gap Between Value Creation to Customers and Value Capture by Firms Candidate João António Paixão Entrar na reun
Iscte – University Institute of Lisbon
Building 4 (CVTT), 1st Floor, Room 124
Avenida das Forças Armadas, 40
1649-026 Lisboa