Research Seminar BRU-Iscte – Aaron Ahuvia
Auditorium Paquete de OliveiraSpeaker: Aaron Ahuvia Title: A New Theory on the Love of Objects, Products, and Brands
3 events found.
Research Seminar
Research Seminar BRU-Iscte – Cláudia Simões
Auditorium Paquete de OliveiraSpeaker: Cláudia Simões from the Universidade do Minho Title: Insights into Customer Experience: an analysis of Smooth versus Sticky Journeys
Research Seminar BRU-Iscte – Filipa Pinto
Auditorium Paquete de OliveiraSpeaker: Filipa Pinto from Iscte - Instituto Universitário de Lisboa Title: Brand authenticity: growing relevance within the marketing field
