Thesis Defense – Pedro Miguel de Oliveira – PhD in Management

Name: Thesis Defense – Pedro Miguel de Oliveira – PhD in Management
Start: 2024-01-12T14:30:00+01:00
End: 2024-01-12T17:30:00+01:00
Location: Room B102

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Thesis Defense – Pedro Miguel de Oliveira – PhD in Management

January 12 @ 2:30 pm — 5:30 pm

Student: Pedro Miguel de Oliveira

Thesis Title:From Mind to Market – Understanding the Influence of Intelligent Virtual Assistants on Advertising Value and Acceptance from a Neurophysiological Perspective

Supervisor: João Guerreiro

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