Speaker: Filipa Pinto from Iscte – Instituto Universitário de Lisboa
Title: Brand authenticity: growing relevance within the marketing field
Speaker: Filipa Pinto from Iscte – Instituto Universitário de Lisboa
Title: Brand authenticity: growing relevance within the marketing field
Iscte – University Institute of Lisbon
Building 4 (CVTT), 1st Floor, Room 124
Avenida das Forças Armadas, 40
1649-026 Lisboa