BRU-Iscte researchers participated at the 17th Annual Euromed Academy of Business (EMAB) Conference, held at Department of Economics and Management of the University of Pisa, Italy, on September 11th-13th, 2024. The conference brought together participants from 53 countries, providing a valuable platform for exchanging ideas and developing potential research collaborations.

Representing BRU-Iscte´s marketing research group were Sandra Loureiro, Sílvia Cavalinhos and Andreia Silva. Joining them was José Gaspar, a PhD student in Management and specialization in Marketing at BRU-Iscte. The researchers presented a diverse range of studies, exploring topics from tourism to gamification and virtual reality in consumption.

Notably, for the first time, an element from BRU -Iscte and from Portugal, Sandra Loureiro, integrated the editorial advisor board.

Sílvia Cavalinhos, Sandra Loureiro and João Gaspar

Sandra Loureiro and Andreia Silva

Sandra Loureiro