The Business Research Unit congratulates the researchers Sandra Loureiro and João Guerreiro from the Marketing Group at BRU-Iscte for receiving the Best Track Chair Award – 2024 Iscte-Lisbon University Institute and Business Research Unit (BRU)-GAMMA Joint Symposium on ‘Branding and technological landscape (VR, AR, AI) in the fashion industry’ . Both researchers were chairs of this symposium.
The Award was received during the 2024 Global Fashion Management Conference in Milan on 13 July 2024.
The 2024 Global Fashion Management Conference – Marketing & Management in the Age of the Digital Fashion Transformation was organized by Global Alliance of Marketing & Management Associations (GAMMA).
Other BRU-Iscte researchers from the Marketing Group were also present – Aihoor Aleem, Filipa Rosado-Pinto, Helena Rodrigues, Ricardo Bilro, Mariana Rodrigues, Jorge Nascimento – as well as researcher Catarina Marques from the Data Analytics Group.
This conference gathered about 700 participants from different parts of the world.
