The GAMMA Global Marketing Conference – Marketing & Management Transformation in the Challenging Digital Environment is a global alliance that comprises associations such as AMA (American Marketing Association), ANZMAC (Australian and New Zealand Marketing Academy) and happened this year at Seoul July 20-23 2023.
BRU-Iscte researcher Sandra Loureiro, from the Marketing Group has a track there called “MarTech: Consumer-brand-AI,VR, & AR relationships” which received papers from different countries. At this conference, Sandra Loureiro also presented the main aspects of the European Project Resetting.
Other BRU-Iscte researchers from the Marketing Group were present, Aihoor Aleem, Aoqiao Zhang, João Guerreiro, Mónica Ferreira and Jorge Nascimento.
This conference aggregated about 700 participants from different parts of the world.
