The 2020 International Conference on Marketing and Technologies (ICMarkTech’20) took place at Iscte on 8-9 October 2020, through a mix process between in-person and online meetings, and was hosted and chaired by Prof. Sandra Loureiro, researcher from the Accounting, Marketing and Management Group of Bru-Iscte.
This conference received about 300 paper submissions, of which 106 were accepted and presented (with participants from different continents). Also, a total of 6 workshops were organized.
Two guest speakers presented new insights about marketing and technologies:
· Marc K. Peter, FHNW School of Business, Switzerland (Topic: The importance of digital marketing and digital marketing tools used by SME)
· José Esteves, IE Business School (Madrid), Spain (Topic: How Artificial Intelligence is Changing Marketing?)
