The 16th Annual Euromed Academy of Business (EMAB) Conference with the theme Business Transformation in Uncertain Global Environments was held at Vilnius, Lithuania on September 27th-29th, 2023.

The EuroMed Academy of Business annual conference is one of the major Business Management conferences of its kind in terms of size, quality of content, and standing reputation of attendees. Many of the papers presented contribute significantly to the business knowledge base.

BRU-Iscte researcher Sandra Loureiro, from the Marketing Group and Ricardo Bilro from the same group participated in this conference. At this conference, Sandra Loureiro presented the main aspects of the European Project Resetting.
Other BRU-Iscte researchers from the Marketing Group participated in this conference, Marcya Gonzáles, Mariana Rodrigues and Muhammand Asim. The PhD Student Samson Ajayi and the Master student Pedro de Palma from the Resetting Project, also participated.