The Global Marketing Conference from the Global Alliance of Marketing and Management Associations took place on 5th-9th November 2020, being held for the first time fully online and using four platforms: Zoom, Whova, YouTube and BiliBili. This year’s main topics were artificial intelligence, the feeling economy, global and multiple interactions and relationships.
Iscte-Instituto Universitário de Lisboa and Business Research Unit (BRU-Iscte) had the leading delegation among Portuguese Universities, with the participation of several professors and researchers.
BRU-Iscte researcher Sandra Loureiro, from the Accounting, Marketing and Management Group is currently the Director of the Portuguese Marketing & Management SBU´of GAMMA, and was one of the guest speakers at this conference.
