The GAMMA Global Marketing Conference – Marketing & Management Transformation in the Challenging Digital Environment is a global alliance that comprises associations such as AMA (American Marketing Association), ANZMAC (Australian and New Zealand Marketing Academy) and happened this year at Seoul July 20-23 2023.
BRU-Iscte researcher Sandra Loureiro, from the Marketing Group has a track there called “MarTech: Consumer-brand-AI,VR, & AR relationships” which received papers from different countries. At this conference, Sandra Loureiro also presented the main aspects of the European Project Resetting.
Other BRU-Iscte researchers from the Marketing Group were present: Aoqiao Zhang, João Guerreiro, Mónica Ferreira and Jorge Nascimento, among others.
This conference aggregated about 700 participants from different parts of the world.
