This year, the GLOBAL MARKETING CONFERENCE 2025 took place in Hong Kong between July 24-27, and was attended by researchers and professors from different countries across several continents. BRU-Iscte had a specific track, thanks to the prestige that our research center has earned at this highly regarded international conference. Top scientific journals were present, among which the Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing. It was an excellent experience in terms of science, networking, good presentations, and top-tier editors.
Representing BRU-Iscte were researchers Sandra Loureiro and Ricardo Bilro from the Marketing group.
