Jano Jiménez-Barreto, Associate Professor of Marketing at Universidad de La Laguna (Spain) gave a Research Seminar yesterday on How Time and Place Adverbs Influence Shared Control in Consumer–AI Chatbot Interactions. The seminar was chaired by BRU-Iscte researcher Sandra Loureiro.
Abstract:
AI chatbots have become standard interfaces, but companies still lack clear guidance on how to set up chatbot language to benefit consumers and brands alike. Prior research shows that language concreteness shapes persuasion and service perceptions in consumer-AI chatbot interactions. Yet there is no clear path to design specific linguistic structures that ensure these outcomes or to understand how brand characteristics can modulate AI chatbots’ linguistic performance. Building on an interaction-centric approach, we investigate whether—and under what brand conditions—chatbots that intensively use time and place adverbs produce more efficient interactions by shaping a mechanism we term shared control.
