The Business Research Unit congratulates Aihoor Kayoom Aleem for her Thesis defense on the 25th January 2023.
PhD in Management
Thesis Title:Exploring the Relationship Between Luxury Consumption and Brand Coolness
Supervisor: Sandra Loureiro
The Business Research Unit congratulates Aihoor Kayoom Aleem for her Thesis defense on the 25th January 2023.
PhD in Management
Thesis Title:Exploring the Relationship Between Luxury Consumption and Brand Coolness
Supervisor: Sandra Loureiro