The Business Research Unit congratulates Aihoor Kayoom Aleem for her Thesis defense on the 25th January 2023.
PhD in Management
Thesis Title:Exploring the Relationship Between Luxury Consumption and Brand Coolness
Supervisor: Sandra Loureiro
The Business Research Unit congratulates Aihoor Kayoom Aleem for her Thesis defense on the 25th January 2023.
PhD in Management
Thesis Title:Exploring the Relationship Between Luxury Consumption and Brand Coolness
Supervisor: Sandra Loureiro
Iscte – University Institute of Lisbon
Building 4 (CVTT), 1st Floor, Room 124
Avenida das Forças Armadas, 40
1649-026 Lisboa