With reputed researchers, the faculty of the specialization in Marketing provides the expertise, accuracy and requirements that should rule any research project at the doctoral level. 

The program is structured around two major objectives: 

1. To provide doctoral students with a set of knowledge and skills essential to the development of independent, skilled, and innovative research; 

1. To encourage and support doctoral students in disseminating the results of their research through paper presentations at conferences and publishing articles in international journals. 

1. Advanced training. The specialization is designed to provide advanced training in basic and applied research in several areas of Marketing, such as consumer behavior, product and brand management, marketing communication, services marketing, tourism marketing, sustainable marketing, human-artificial intelligence relationships, and extended reality in the marketing field. 
2. Supervision. The pedagogical organization and monitoring regarding scientific guidance seek to ensure the development of doctoral students’ skills to design and conduct research, to analyze and report results, to disseminate research at national and international levels, and to present a doctoral thesis in a three-year time frame. 
3. Knowledge. The program provides specialized training that enables doctoral students to conduct research on specific Marketing problems, generate innovative knowledge, and build a high-level academic and professional career.