On November 11th, 2020 researchers Hélia Pereira and José Pedro Dionísio coordinated via the Marketing FutureCast Lab a conference of particular relevance during the second wave of the COVID-19 pandemic: “Post-Covid 19 Management – Examples and Inspiring Trends”. This event was organised with the patronage of RTP and Altice Portugal and in collaboration with Iscte Executive Education, Alumni Clube Iscte and Audax-Iscte.