The article ‘Internet of Things and Consumer Engagement on retail: State-of-the-art and Future Directions‘, co-authored by Samson Ajayi (PhD student in Management, Marketing specialization) and his supervisors Sandra Loureiro and Daniela Langaro from the Marketing research group at BRU-Iscte, has been recognized with an Outstanding Paper Award in the 2024 Emerald Literati Awards.
The award was presented at the Euromed Conference, a prestigious event in the field of business research. This recognition highlights the exceptional quality and significance of the researchers’ work, which delves into the critical role of the Internet of Things (IoT) in shaping consumer engagement and retail experiences.
The BRU-Iscte extends its heartfelt congratulations to Samson, Sandra, and Daniela for their outstanding achievement. This award is a testament to their dedication, expertise, and innovative approach to research.
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