BRU-Iscte researchers made a significant impact at the 2024 American Marketing Association (AMA) Summer Academic Conference in Boston, held from August 16-18. The conference, themed “Reconnecting with Humanity: Marketing’s Role in Promoting Responsible Technology While Serving People,” brought together top minds in marketing from all over the world.
Representing BRU-Iscte’s marketing research group were João Guerreiro and Sandra Loureiro. They presented their latest research findings through both papers and posters, showcasing the institution’s innovative work in the field. Joining them was Denis Muratcehajic, a PhD student in Management and specialization in Marketing at BRU-Iscte.
The conference provided a valuable platform for researchers to share ideas, network with peers, and stay updated on the latest trends and developments in marketing. With participants from diverse backgrounds and top-tier journals from the American Marketing Association, the event was a stimulating intellectual experience.
