With reputed researchers, the faculty of the specialisation in Marketing provides the expertise, accuracy and requirements that should rule any research project at the doctoral level. 

The programme is structured around two major objectives: 

1. To provide doctoral students with a set of knowledge and skills essential to the development of independent, skilled, and innovative research
2. To encourage and support doctoral candidates in disseminating the results of their research through paper presentations at conferences and publishing articles in international journals

1. Advanced training. The specialisation is designed to provide advanced training in basic and applied research in several areas of Marketing, such as consumer behaviour, product and brand management, marketing communication, services marketing, tourism marketing, sustainable marketing, human-artificial intelligence relationships, and extended reality in the marketing field. 
2. Supervision. The pedagogical organisation and monitoring regarding scientific guidance seek to ensure the development of doctoral students’ skills to design and conduct research, to analyse and report results, to disseminate research at national and international levels, and to present a doctoral thesis in a three-year time frame. 
3. Knowledge. The programme provides specialised training that enables doctoral students to conduct research on specific Marketing problems, generate innovative knowledge, and build a high-level academic and professional career.