With reputed researchers in Marketing, the faculty of the PhD in Management specialization in Marketing provides the expertise, accuracy and requirements that should rule any research project integrating Bologna 3rd cycle.

The program is structured around two major objectives:

1. To provide doctoral students a set of knowledge and skills essential to the development of independent, skilled and innovative research;
2. To encourage and support doctoral students in disseminating the results of their research through paper presentation at conferences and publishing articles in international journals.

Because:

1. Advanced training. The specialization is designed to provide advanced training in basic and applied research in several areas of Marketing, such as consumer behaviour, product and brand management, marketing communication, distribution channels management, services marketing and tourism marketing, relational and e-commerce marketing;

2. Supervision. The pedagogical organization and monitoring regarding scientific guidance seeks to ensure the development of doctoral students’ skills to design and conduct research, to analyze and report results, to disseminate research at national and international levels and to defend a doctoral thesis in a three-year-time-frame.

3. Knowledge. The program provides specialized training that enables doctoral students to do research on specific problems of Marketing, to generate innovative knowledge and to build a high level academic or professional career;