The 2023 AMA Winter Academic Conference was held on February 10-12, in Nashville, Tennessee, USA.
This conference was organized by the American Marketing Association (AMA). The AMA is the essencial community for marketers and leads an unparalleled discussion on marketing excellence.
BRU-Iscte researchers from the Marketing group, Sandra Loureiro and João Guerreiro participated in this event with the presentation ” How attachment affects happiness in the human-IVA relationship”.
The 2023 AMA Winter Academic Conference shed light on how firms, consumers, policymakers and other stakeholders interact, adapt and even thrive during these times of tremendous change.
AMA has the most important journals in Marketing, the Journal of Marketing (FT50, ABS 4*,ISI Q1, Scimago Q1) Journal of Marketing Research (ABS 4*, ISI Q1, Scimago Q1), Journal of Public Policy & Marketing, Journal of International Marketing and Journal of Interactive Marketing
