The BRU-Iscte Marketing research group, led by BRU-Iscte researcher Sandra Loureiro, was present at the 2026 Global Fashion Management Conference organised by GAMMA – the Global Alliance of Marketing & Management Associations, under the theme Marketing & Management in the Age of the AI Fashion Transformation. The event was hosted by the ISEM Fashion Business School, part of the University of Navarra, in Madrid, Spain, between 16-19 July, 2026, and was one of the most relevant international conferences in the field of Marketing, with the participation of 54 countries and over 100 delegates.

Iscte was one of the official partners of the event, and the programme featured the ISCTE and Business Research Unit (BRU) – GAMMA Joint Symposium, chaired by Sandra Loureiro.

The BRU-Iscte researchers present at the conference included Sandra Loureiro, Mariana Berga Rodrigues, Beatriz Brito, Jorge Nascimento, Daniela Langaro, Filipa Rosado-Pinto, Sílvia Cavalinhos, Catarina Marques, Helena Rodrigues, Álvaro Dias, Marcya Gonzáles-Santiago, Seyed Mohammad Mirmahdi, Yael, Andreia Pinho, and Ricardo Bilro. The researchers were awarded several accolades, including Sandra Loureiro as best track chair and Filipa Rosado-Pinto as best reviewer.

As part of the activities, the event promoted an Industry Tour Programme with visits to several prominent brands.