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DTSTART;TZID=Europe/Paris:20190626T134500
DTEND;TZID=Europe/Paris:20190626T143000
DTSTAMP:20260504T001416
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SUMMARY:Seminar: Integration of Revenue Management and Customer Relation Management: A Case Analysis
DESCRIPTION:Seminar: Integration of Revenue Management and Customer Relation Management: A Case Analysis \nWith: Markku Vieru (Professor of Accounting\, University of Lapland\, Multidimensional Tourism Institute (MTI)) \n26 June 2019\, 13h45 – 14h30\, C 202\, Building II\, ISCTE-IUL \nPrior research has suggested that there is a dilemmatic encounter in hospitality management between two managerial innovations: revenue management (RM) and customer relation management (CRM) put forward e.g. by (McMahon-Beattie\, et al. 2002; Noone et al. 2003). While CRM’s focus is\, in short\, on the customer relationship\, RM focuses on each booking transaction. Prior empirical research has evidenced various reasons why these two managerial approaches are difficult to align in practice (Wang 2012; Quillet et al. 2019). This presentation is motivated by the research initiative expressed by a hospitality company with the goal to analyze and enhance their customer profitability (e.g. Foster et al. 1996). The company has an enterprise resource planning (ERP) system and the project is supported by the researcher’s access to the company database. \nOrganization: ISTAR-Iscte and BRU-Iscte \nFlyer
URL:https://bru.iscte-iul.pt/event/seminar-integration-of-revenue-management-and-customer-relation-management-a-case-analysis/
CATEGORIES:Seminar
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DTSTART;VALUE=DATE:20190222
DTEND;VALUE=DATE:20190223
DTSTAMP:20260504T001416
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SUMMARY:Symposium Emerging Art Markets: recent developments and constraints
DESCRIPTION:The Symposium Emerging Art Markets: recent developments and constraints will take place in ISCTE-IUL\, Auditório Silva Leal (Ala Autónoma) Lisbon\, Friday\, 22nd of February 2019. \nThe organizing committee includes the researcher Alexandra Fernandes from the Accounting\, Marketing & Management group of BRU-IUL. \nThe symposium is free\, but registration is required. To register\, please send an email to a19193@iscte-iul.pt. The symposium will be followed by a workshop accessible only to students of the M.A. in Art Markets (https://www.iscte-iul.pt/curso/117/mestrado-mercados-arte).
URL:https://bru.iscte-iul.pt/event/symposium-emerging-art-markets-recent-developments-and-constraints/
CATEGORIES:Seminar
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