BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Business Research Unit - ECPv6.14.0//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://bru.iscte-iul.pt
X-WR-CALDESC:Events for Business Research Unit
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/Lisbon
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:WEST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:WET
DTSTART:20251026T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/Lisbon:20251104T140000
DTEND;TZID=Europe/Lisbon:20251104T140000
DTSTAMP:20260525T140645
CREATED:20251020T104202Z
LAST-MODIFIED:20251020T104202Z
UID:36141-1762264800-1762264800@bru.iscte-iul.pt
SUMMARY:Book launch "Silent Economy: The New Paradigm of Generative AI"
DESCRIPTION:We would like to invite you to the launch of the book Silent Economy: The New Paradigm of Generative AI\, written by BRU-Iscte researchers Sandra Loureiro and João Guerreiro. \nThe event will be held on November 4\, at 14:00 (2 PM)\, in Auditorium A306 (Building 4\, Iscte). \nThis book explores the evolution of artificial intelligence (AI) and its wide-ranging impacts. Beginning with the concept of the silent economy\, this work traces the development of AI from its early stages to the present\, highlighting the emergence of generative AI. The narrative examines how AI influences organizational culture\, societal well-being\, and business decisions at strategic\, tactical\, and operational levels. The book also analyzes the evolving dynamics of the workplace\, consumer behavior\, and AI’s ethical and legal implications. The final chapter offers thoughtful reflections on future generations of AI\, presenting a comprehensive and insightful perspective on this transformative technology. \nWe hope to see you there!
URL:https://bru.iscte-iul.pt/event/book-launch-silent-economy-the-new-paradigm-of-generative-ai/
LOCATION:Building 4\, 3rd Floor\, Room A306
END:VEVENT
END:VCALENDAR