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X-WR-CALDESC:Events for Business Research Unit
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DTSTART:20190331T010000
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DTSTART:20191027T010000
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DTSTART;VALUE=DATE:20190626
DTEND;VALUE=DATE:20190629
DTSTAMP:20260404T193436
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SUMMARY:EURAM 2019 Conference
DESCRIPTION:European Academy of Management\nThe European Academy of Management is a learned society founded in 2001. It aims at advancing the academic discipline of management in Europe. With members from 60 countries in Europe and beyond\, EURAM has a high degree of diversity and provides its members with opportunities to enrich debates over a variety of research management themes and traditions. \nThe EURAM 2019 Conference will take place in ISCTE-IUL\, Lisbon- 26-28 June 2019. \nThe Organising Committees includes the researchers Nelson António (Chair of EURAM 2019 Lisbon)\, Ana Simaens\, João Guerreiro and Hélia Pereira from the Accounting\, Marketing & Management group of BRU-IUL and Aristides Ferreira\, Ana Passos and Sílvia Dello Russo from the Organizational Behavior and Human Resources group of BRU-IUL. \nTo registration\, please click HERE \nFor more information visit the website \nWe look forward to welcoming you in June in Lisbon!
URL:https://bru.iscte-iul.pt/event/euram-2019-conference/
CATEGORIES:Conference
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DTSTART;TZID=Europe/Paris:20190626T134500
DTEND;TZID=Europe/Paris:20190626T143000
DTSTAMP:20260404T193436
CREATED:20200618T141917Z
LAST-MODIFIED:20200710T134044Z
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SUMMARY:Seminar: Integration of Revenue Management and Customer Relation Management: A Case Analysis
DESCRIPTION:Seminar: Integration of Revenue Management and Customer Relation Management: A Case Analysis \nWith: Markku Vieru (Professor of Accounting\, University of Lapland\, Multidimensional Tourism Institute (MTI)) \n26 June 2019\, 13h45 – 14h30\, C 202\, Building II\, ISCTE-IUL \nPrior research has suggested that there is a dilemmatic encounter in hospitality management between two managerial innovations: revenue management (RM) and customer relation management (CRM) put forward e.g. by (McMahon-Beattie\, et al. 2002; Noone et al. 2003). While CRM’s focus is\, in short\, on the customer relationship\, RM focuses on each booking transaction. Prior empirical research has evidenced various reasons why these two managerial approaches are difficult to align in practice (Wang 2012; Quillet et al. 2019). This presentation is motivated by the research initiative expressed by a hospitality company with the goal to analyze and enhance their customer profitability (e.g. Foster et al. 1996). The company has an enterprise resource planning (ERP) system and the project is supported by the researcher’s access to the company database. \nOrganization: ISTAR-Iscte and BRU-Iscte \nFlyer
URL:https://bru.iscte-iul.pt/event/seminar-integration-of-revenue-management-and-customer-relation-management-a-case-analysis/
CATEGORIES:Seminar
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